Tech & Space
June 22, 2024
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Apple Delays Launch of AI-Powered Features in Europe, Blaming EU Rules

Apple will delay the launch of three AI features coming with iOS 18 in Europe until 2025 due to EU competition rules under the Digital Markets Act, which Apple claims would compromise user privacy and security.
Apple Delays Launch of AI-Powered Features in Europe, Blaming EU Rules
Bagus Hernawan - Unsplash

Apple has announced a delay in the launch of three new artificial intelligence features in Europe, citing the European Union's competition rules, which mandate interoperability with rival products. These features – Phone Mirroring, SharePlay Screen Sharing enhancements, and Apple Intelligence – will debut in the US this fall but won't be available in Europe until 2025.

The delay is attributed to the EU's Digital Markets Act (DMA), which Apple argues would necessitate compromising the privacy and security of its devices. Apple expressed concerns that the DMA's interoperability requirements could undermine the integrity of its products, posing risks to user privacy and data security, an argument the EU has previously contested.

The European Commission responded that Apple would be welcome to operate within the EU provided it complies with local laws. The AI features, introduced at Apple’s annual developer conference, include integrating ChatGPT with Siri to enhance web searches and generate content. These will be accessible on the iPhone 15 Pro, iPhone 15 Pro Max, and devices with the M1 chip.

Apple emphasised its commitment to collaborate with the European Commission to find a solution that balances feature delivery and user safety. CEO Tim Cook assured that the new AI features would maintain user privacy by leveraging personal contexts such as routines, relationships, and communications.

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