Ferrari is set to break tradition with its first-ever fully electric car, which will be unveiled on October 9, 2025, during a capital markets day at its Maranello headquarters. The long-awaited EV marks a major shift for the luxury automaker, which has been known for its high-performance petrol engines.
Ferrari CEO Benedetto Vigna did not reveal details about the new EV but promised it would be introduced in a unique and innovative way. The model is one of six new vehicles set to launch in 2025 as Ferrari accelerates its electrification strategy.
The company’s 2024 EBITDA rose by 12%, reaching €2.56 billion, fueled by a strong product mix, pricing power, and high demand for customized features. Ferrari expects further growth in 2025, forecasting EBITDA to reach at least €2.68 billion.
“On these solid foundations, we expect further robust growth in 2025,” Vigna said, adding that Ferrari is on track to meet its 2026 profitability targets a year ahead of schedule.
Customization remains a key revenue driver, with buyers adding personalized touches—including paint, livery, and carbon fiber upgrades—which accounted for 20% of Ferrari’s total revenue in 2024, up from 19% in 2023.
Ferrari delivered 13,752 cars in 2024, just 89 more than in 2023, as the company maintains its exclusive brand positioning. While deliveries to the U.S. increased, Ferrari has no plans to accelerate shipments ahead of potential tariff increases under a Trump administration.
China, where EV adoption is growing rapidly, could become a major market for Ferrari’s upcoming electric model. Vigna noted that lower taxes on EVs in China compared to petrol vehicles present an opportunity. Ferrari currently caps deliveries to China at 10% but may revise this policy, with updates expected during October’s capital markets day.
As Ferrari moves into electrification, it continues to balance heritage with innovation. Hybrid models already account for 51% of Ferrari’s sales, and the new EV is expected to further expand its customer base.
With strong financials, increasing demand for personalized vehicles, and the upcoming EV launch, Ferrari is positioning itself for sustained growth while maintaining its exclusive brand appeal in the luxury car market.
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