The Paris 2024 Olympic Games, with an estimated final budget of 12.8 billion euros, represent a significant economic venture for France. The financing for the event comes from various sources, including the International Olympic Committee's contribution of approximately 1.2 billion euros, private sector sponsorships, licensing, and ticket sales.
The sale of television rights alone is expected to generate 750 million euros, while the record-breaking 8.6 million tickets sold are projected to bring in 1.1 billion euros. In total, up to 10 million tickets could be sold for the Olympics and 1 million for the Paralympics. Revenues from licenses and commercial partnerships are estimated at 1.4 billion euros, and the Paris Tourist Board anticipates an influx of 11.5 million tourists.
While the exact economic impact is difficult to calculate due to fluctuations in hotel bookings and the rise of Airbnb, the Centre de Droit et d'Economie du Sport estimates that the economic impact on the Île-de-France region will range from 6.7 billion euros to 11.7 billion euros. The study considers the entire lifecycle of the event, from preparation to legacy, but only focuses on the regional impact, not the national economic fallout, which is expected to be larger.
The direct revenues from the Olympics are shared between the International Olympic Committee (IOC) and the Comité d'organisation des Jeux olympiques et paralympiques (Cojop), responsible for organizing the event. The French Olympic Committee is expected to receive approximately 3.7 billion euros in direct revenue, including 1.1 billion euros from ticket sales and 1 billion euros from local partnerships. The IOC will contribute over 1.1 billion euros, primarily from television rights and top partnerships.
The IOC is entitled to the proceeds from the sale of television rights and international sponsorships, which account for a significant portion of its income. The 16 global sponsors contribute to a third of the IOC's revenue. The IOC then allocates a substantial portion of these revenues to the National Organizing Committees to support event promotion and staging. In the case of Paris, this contribution is around 1.1 billion euros.
Overall, the Paris 2024 Olympics are not only a major sporting event but also a substantial economic undertaking with the potential to generate significant revenue and profit for France. The total estimated turnover of 16.5 billion euros surpasses the final budget of 12.8 billion euros, suggesting a possible profit for the country. While the exact economic impact is still unfolding, the Olympics are poised to leave a lasting legacy on the French economy and its tourism industry.