Printemps Becomes First European Retail Chain to Enable Cryptocurrency Payments

Printemps, the iconic French department store chain founded in 1865, has made history by becoming the first retail chain in Europe to enable cryptocurrency payments. Known for its luxury fashion, beauty, and lifestyle offerings, Printemps operates both domestically and internationally, employing 3,300 people and representing over 3,500 brands.

The new payment option is available to France’s 6.5 million cryptocurrency users, allowing them to pay with Bitcoin, Ethereum, and stablecoins such as EURI and USDC. Using the Binance app, customers simply scan a QR code at checkout, select their preferred cryptocurrency, and confirm the transaction. The process takes only seconds, and the system automatically converts cryptocurrency payments into euros, shielding Printemps from market volatility.

Emmanuel Suissa, Head of Partnerships at Printemps, stated: “We are proud to be the first department store chain in France to offer this option to local and international customers. The partnership with Binance and Lyzi allows us to enhance the customer shopping experience and adapt our services to the needs of today’s digitally connected consumers.”

With this move, Printemps joins a select group of global brands embracing cryptocurrency, including Gucci, Whole Foods, Ferrari, and Newegg. This trend reflects the growing acceptance of digital assets in mainstream retail, particularly as consumer interest in cryptocurrencies continues to rise.

Cryptocurrency payments are gaining traction as a secure, fast, and fraud-resistant option, enhancing customer convenience and addressing the needs of tech-savvy shoppers. Retailers are increasingly integrating crypto solutions into their point-of-sale systems, ensuring seamless and efficient transactions.

Globally, companies are adopting cryptocurrency payments to stay competitive and attract a new demographic of digitally native customers:

• Sheetz, a U.S. convenience store chain, has rolled out crypto payments at all its locations across the Mid-Atlantic region, accepting Bitcoin, Ether, Litecoin, and stablecoins via its partnership with Flexa.
• Gucci and Ferrari have also embraced cryptocurrency, expanding the use of digital currencies beyond traditional tech and financial industries.

Printemps’ move marks a significant step in the European retail sector, signaling the growing importance of cryptocurrencies in everyday transactions. As the technology becomes more integrated into global commerce, more retailers are likely to follow suit, leveraging cryptocurrency to enhance customer experiences and drive innovation.