Insider, Türkiye’s first software unicorn, has secured $500 million in a historic Series E funding round, marking the largest-ever investment in a European marketing technology firm. Led by General Atlantic, the funding will help Insider enhance its AI-powered customer engagement solutions, expand its global operations, and accelerate research and development efforts. Despite a challenging investment climate, the milestone underscores Insider’s resilience and ambition to redefine marketing technology on a global scale.
Founded and led by Hande Çilingir, Insider has grown into a global leader in AI-driven marketing. The company operates in 28 countries, offering a platform that uses predictive segmentation models and generative AI to improve customer engagement and experiences. With the new funding, Insider plans to invest heavily in developing next-generation marketing tools, focusing on customer experience efficiency and innovation. This investment aims to position Insider as the most widely used marketing platform in the world.
Insider also intends to expand its presence in the U.S., where demand for its solutions has grown significantly. Additionally, the company is exploring mergers and acquisitions to strengthen its market position. Scaling its workforce and geographic reach are central to Insider’s strategy, with support from General Atlantic’s extensive global network.
The company’s success has been fueled by Çilingir’s visionary leadership. Her work has not only transformed Insider into a profitable enterprise but has also served as an inspiration for other startups in Türkiye. Despite the underrepresentation of female entrepreneurs in the region, Çilingir’s achievements highlight the high success rate of women-led ventures in the country.
Insider is also preparing for an initial public offering, aiming to become one of the most valuable companies from Türkiye.
