Fox Corporation is expanding its reach into the UK's crowded streaming landscape with the launch of Tubi, a free, ad-supported platform. Tubi aims to compete with established players like Netflix, Disney+, ITVX, Channel 4, and the BBC iPlayer by offering a vast library of content, including films and TV shows from major studios like Disney, Lionsgate, NBCUniversal, and Sony Pictures Entertainment.
Tubi's success in the US, with nearly 80 million monthly active users, has encouraged Fox to bring the platform to the UK. The company hopes to attract a younger audience and further diversify its media offerings.
In addition to American content, Tubi will also feature a selection of British, Indian, and Nigerian content, catering to diverse viewing preferences. UK viewers will be able to access the platform through its website, smartphone app, and smart TVs.
Tubi's launch comes as other streaming giants like Netflix, Amazon Prime Video, and Disney+ have been increasing subscription prices and introducing ad-supported tiers to bolster revenue in the face of growing competition and content costs.
While Tubi's success in the US is promising, analysts point out that the UK market is different, with strong competition from public service broadcasters and a well-established free online video space. However, Tubi's extensive library and diverse content selection could help it gain traction among UK viewers seeking free streaming options.
This move by Fox follows the recent transition of its TalkTV network to an online-only service after struggling to attract viewers on terrestrial television. The company hopes to replicate its earlier success with Sky, which revolutionised the UK broadcasting industry in the 1980s.
