Haribo, the renowned German confectionery manufacturer, is set to make a substantial investment of €300 million in a new factory located in Neuss, Germany. The new facility will replace an existing Haribo plant in the area, which has reached its capacity limits, and is expected to double production capacity to meet growing demand.
The construction of the new factory, slated to begin in 2025, will create additional employment opportunities, with plans to hire 100 new employees in addition to the existing 350 staff members.
Haribo's decision to build the new factory in Neuss reflects the company's commitment to local production and its confidence in Germany's competitiveness despite high labor and energy costs. The company emphasises the importance of meeting consumer demand and views this investment as a strategic move to ensure continued growth and success in the market.
This investment comes at a time when Germany's business sentiment shows slow signs of recovery, with industries like trade and construction experiencing gradual improvement.
