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March 21, 2024
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Lamborghini Sales Surge: 10,000 Deliveries in Record Year

Lamborghini celebrates a historic 2023 with record-breaking sales and €2.66 billion in revenue.
Lamborghini Sales Surge: 10,000 Deliveries in Record Year
Felipe Simo - Unsplash

In 2023, Lamborghini didn't just mark six decades of automotive excellence – it celebrated a year defined by remarkable achievements. Surpassing expectations, the iconic Italian automaker achieved a historic milestone: delivering its 10,000th car, while simultaneously reaching an unprecedented turnover of €2.66 billion. This remarkable 12.1% surge in revenue from the previous year underscores Lamborghini's unwavering dominance in the industry.

Leading the charge was the Urus super SUV, finding homes in 6,087 garages worldwide, followed closely by the formidable Huracán, which accounted for 3,962 deliveries. Additionally, the introduction of exclusive Few-Off models added 51 units to the mix, while bidding farewell to the legendary Aventador with the production of its final 12 units, marking the end of an iconic era.

The United States solidified its position as Lamborghini's top market, acquiring 3,000 of these Italian marvels. Following suit were Germany, China, the United Kingdom, and Japan, closely trailing in the sales race.

While concrete figures for 2024 remain undisclosed, Lamborghini's trajectory suggests yet another groundbreaking year. With the imminent arrival of the Revuelto, the brand's inaugural plug-in hybrid hypercar, anticipation runs high for its potential to revolutionize the supercar landscape, further elevating Lamborghini's already impressive sales figures.

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