.jpg)
The movies group Universal has announced plans to build a new Hollywood theme park in Bedfordshire, England, expected to operate year-round and significantly boost the UK economy. Universal Destinations & Experiences, owned by Comcast, plans to develop the park on a 192-hectare site in Kempston Hardwick near Bedford, with an option to purchase an additional 25 hectares.
Key Features of the Park
- Size and Location: The theme park will be situated on a 192-hectare site in Kempston Hardwick, with the potential to expand by an additional 25 hectares.
- Attractions: The park will feature rides, shows, and areas themed around popular films, video games, and stories, similar to other Universal parks which include attractions based on Nintendo, Harry Potter, and Shrek.
- Facilities: A 500-room hotel and a dining area accessible to non-ticket holders are planned.
- Operation: The park will be open 365 days a year.
Economic Impact
Universal's analysis, aligned with Treasury guidelines, projects nearly £50 billion in economic benefits for the UK. The net economic contribution is forecast to be £35.1 billion during construction and the first 20 years of operation. Additionally, the project is expected to generate up to £14.1 billion in tax revenues over the same period.
The construction phase is expected to create 20,000 jobs, with 8,000 jobs initially once the park opens. Universal has committed to paying employees a living wage.
Public Support and Future Plans
Universal reported that 92% of the 6,000 people surveyed during a public engagement period in May supported the theme park. The company is currently conducting due diligence and expects to make a final decision on the project by the end of the year. If approved, the construction would take five to six years, transforming the site of the former Kempston Hardwick brickworks, which closed in 2008 and was demolished in 2021.
Industry Context
Universal's existing theme parks are located in Hollywood, California; Orlando, Florida; Japan; China; and Singapore. The new Bedfordshire park aims to attract millions of visitors annually, rivalling Europe's largest theme park, Disneyland Paris, which draws nearly 15 million visitors each year.
Conclusion
The planned Universal theme park in Bedfordshire promises substantial economic benefits, job creation, and enhanced tourism, marking a significant development in the UK’s entertainment and leisure industry. With public support and a strategic location, the park is poised to become a major attraction and economic driver in the region.
